Imposing and Exposing Values Essay Example

Imposing and Exposing Values Paper Imposing uses some type of force or manipulation or pressure for another to adopt or follow the same values as the one exerting the force. Exposing is simply putting or sharing ones values out there for others to take it or leave it. To expose your values means to open up and let it be seen, to speak up and tell people what your values are. An example would be youre pregnant teenager, and you tell your parents that you dont believe in abortion. Youre exposing your feelings, your values on that issue. To impose your values means to make people do things your way, that only your way is right its almost like forcing someone to do it your way. An example would be a teenager gets pregnant, wants an abortion, and her parents force her to carry the baby to term and raise it, saying as long as youre under my roof, youll do as I say. thats IMposing their values. Values based counselling means that the counselor is always pointing to a better way, meeting the client where he or she is at, and guiding that person towards a higher place: a place of deeper truth, a place of greater meaning. Non-values oriented counseling will simply seek to return the client to a functional level, or simply at a place that is best for them. Well in the example above what was best for the wife was divorce. Yet she may not realize, or even see, that there could be door for her that leads her to a joyful life with her husband. We will write a custom essay sample on Imposing and Exposing Values specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Imposing and Exposing Values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Imposing and Exposing Values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer While we believe that all people have the capacity within them to change, that does not mean they can always see all the choices before them. Sometimes people are so heavily oppressed by their situation that they genuinely cannot see a way out, or are unable to discern the best possible path. This is where the values of the counselor are critical to effective therapy. Values are the whispers of our conscience that show us those things in our lives that need to change, they help us understand not only the problems in our lives, but why they were problems. Without values, we are unable to identify destructive behaviors and patterns of thoughts that cause pain and brokenness. Values allow us to learn from the past, let things go, and illuminate a new path towards a brighter future. And while we may never actually reach the ideal, it is instead the journey towards it that holds the joy of living; that we live a life always walking forward, towards a better place, one that is full of hope, experiencing true freedom and purpose every step of the way. I Dont Believe In Imposing Values On Clients This is probably the #1 concern we hear from professionals who feel hesitant about a transparent values approach regarding counseling and therapy. This section is written for therapists, but if you are a client this discussion may give you more insight into the world behind therapy. Most college textbooks will tell students of psychology to keep their values hidden to clients. This may have been true at one time, but with the vast use of the internet, it is a flawed premise based on a faulty assumption that clients are not pro-active in their mental health care. We will demonstrate why this philosophy of therapy is flawed with pro-active clients (it also should be stated that all clients who use the internet to find a therapist, are by definition, being pro-active in their mental health care). First lets define the difference between hidden values and transparent values therapy. 1. All therapists are human beings, and as human beings, all therapists also have a personal value system. 2. Therapists, the vast majority of them, do not compromise their own personal values in therapy. If you are a therapist, both points are going to be true. Counselors, regardless of their personal values, are neither expected to, nor do they by by practice, compromise themselves in therapy. But does (a) having personal values, and (b) not compromising values equate to (c) imposing values? It does not. So lets assume two hypothetical therapists, Therapist A who believes strongly against imposing values in Therapy, and keeps his/her values hidden from the client, and Therapist B with transparent values. What is the difference between these two therapists? Well, both of them have a set of personal values. The only difference is that Therapist B has made his/her values transparent to the client upfront, before therapy even begins. Transparency is the only difference, nearly the exact opposite of imposing. Hidden Values Are More Imposing Because all clients who use the internet to find a therapist are being pro-active in their health care, we make the case that a therapist who tries to keep his or her values hidden is far closer to imposing on a client, than a therapist who has those values transparent. With transparent values, the client knows the values upfront, and then can make the choice to see. or not to see. a therapist before spending any money, and before investing any energy. With a hidden values therapist, the client has already spent money, and has already invested time, energy, and emotions into therapy. The values of the therapist then leak into therapy over time, and the client discovers, over time, that the therapists values are polar opposite, and the client may feel defeated and give up counseling or go back to the search for a new therapist. Values and Beliefs It is not respectful to impose personal beliefs and values upon clients. It is the counsellor’s role to accept the client for who they are and where they currently are in their life. Geldard and Geldard (2005) emphasise that when a counsellor’s values are imposed on an individual, they tend to react by rejecting those values without consideration and withdrawing from counselling. An involuntary client, who is unable to physically withdraw from counselling, may withdraw emotionally, and become unmotivated to accept the counsellor’s suggestions. Imposing one’s values upon the client is indicative of judgement. Paradoxically, when therapists accept the client for the person they are regardless of their values, over time, the client’s values tend to grow closer to the values of the counsellor, as counsellors do become role models for their clients.

Frank Julian Sprague essays

Frank Julian Sprague essays Frank Julian Sprague was born in Milford, Connecticut in 1857. He graduated from Annapolis in 1878. He was noted for making the electric railroad. He developed his interest while he was a cadet in the U.S. Naval Academy. Frank work as Thomas Edisons assistant in 1883 and independently developed a superior electric motor that was readily adaptable to industrial machinery. In 1887 he installed the nations first electric trolley system in Richmond, Va., for which he has been called the father of electric railway traction. He sold this company to Edison in 1892 and established a concern that manufactured electric elevators, selling it in turn to Otis Elevator Company. He perfected a control system for multiunit trains in 1895, using this as a basis for an automatic train control system he developed. In his later years he produced electric motors for small tools and appliances and coinvented the third rail for electrified rail lines. He served as chairman of committees on shipbuilding and electricity for the Naval Consulting Board during World War I. Frank was a very helpful person to Thomas Edison when he was hes assistant. He worked for Thomas Edison for about a year than he quite and went and worked on his own, which is when he made his railroad. Frank had a money problem so he sold his railroad to Edison General Electric in 1889. Later he also had to sell his elevators to Otis Elevator. He also improved the electric energy and the wheel suspension to go along with his electric railway. He also invented the multiple unit system of automatic control, an automatic brake, and numerous other devices. He was also the first person to make the electric motor. Frank contributed a lot to make this electric railroad and the many functions it has on it. He was a real contributor in the electronics field because without him we probably wouldnt have all the stuff we have today. With ...

Cyber security Coursework Example | Topics and Well Written Essays - 500 words

Cyber security - Coursework Example More than one person should have passwords that permit accessibility of files. This can save time wastage when one person who has the password is sick, on vacation or is dead. Individuals with the passwords should be known so that any breach or leakage should be traced to the one responsible. In as much as several governments are trying to come up with e-government systems that have user friendly and basic graphical interface, they should put up measures that ensure that information security is maintained. They should not only focus on minimizing the costs of data storage. They should lay emphasis on data privacy and confidentiality. 2. Cyber-crime is a transnational issue that makes extradition exceedingly difficult. Using the Wikileak’s case, discuss whether or not the breach of the U.S. classified network warrants the extradition and trial of Wikileaks founder Julian Assange in the United States. Data security is an essential issue when it comes to security information of any nation. Strict international laws against data leakage are inevitable for the benefit of every country. Trials of individuals who breach another country’s security network should be left for the aggrieved country. Data breach and leakage should be considered a crime, whether it is done from an office or at home. The United States government is unable to try Mr. Assange, a Swedish and founder of Wikileaks, for breaching the confidentiality of the United States security and official data. The United States cannot try him since there is no international rule that considers his actions a crime. Additionally, national rules and laws of a single state cannot be applied to citizens of other countries. It is extremely essential that cyber security be considered a vital issue in a meeting of the United Nations. In the meeting, it is anticipated that the organization should declare cyber breaching and

Neo-Surrealism - Alejandro Jodorowsky Term Paper

Neo-Surrealism - Alejandro Jodorowsky - Term Paper Example The essay "Neo-Surrealism - Alejandro Jodorowsky" discusses surrealists and, especially, Alejandro Jodorowsky. Surrealists also believed in the omnipotence of dreams. After the surrealist movement, like many other movements, certain people felt that theirs was still more that could be derived from the movement, particularly as it concerned their time; so they brought it back. These set of people that decided to bring back surrealism in their own age, are the neo-surrealists. One of them is Alejandro Jodorowsky. Alejandro Jodorowsky is known to be a man of many parts; he is an author, a spiritual leader, filmmaker, playwright and an actor. Many of his works shift towards avant-gardism. His works are not like the average work that would be found in the time they were produced. Even now, his work will still be strange, at least in the surreal sense, yet they still apply to present times. They are often filled with images that are violent and surreal. They are also filled with a mix of r eligious mysticism and provocation. As a result of the â€Å"never-do-well† feature that can be found in many of his movies, one would realize that there seems to be continuity in his works. Jodorowsky’s move into surrealism did not start all of a sudden. There are insinuation that it may have started since the time he was very young. In fact, he may be said to have really had every course to embrace the movement as he did. Being raised in a family that he hated would have definitely taken its toll on him. (Jodorowsky 39-40, 140). He also had contempt for the people who lived in his neighbourhood because most of them saw him as an imposter, as a result of the fact that he is the son of an immigrant (Jodorowsky 39-40, 140). All these experiences inadvertently had effects on the kind of works he produced, although not exactly in the manner in which it had happened to him. In â€Å"El Topo†, in which he starred and also directed, Jodorowsky may be said to have depicted a version of the uncertainties of life. As always, he does this by presenting a dream-like world. Yet, one would discover that, because no literature can totally annul its link with real life, â€Å"El Topo† is very much a story that can happen in real life. It is about a Mexican brigand who takes on a journey with the sole end of enlightening himself spiritually. Yet, while on the journey with his young son, he seems to be unable to take away his violent part. The violence depicted in this movie may have som ething to do with the director’s upbringing. He attacks people before he kills himself. He later ascends to society where deformed people are unable to escape the cave where they are. Like in almost all his movies, he depicts a distorted reality. We, as humans, all have the idea of what is perfect, yet most times we do not attain it. The best we often do is to aim at it because in reality, perfection cannot be attained because our reality is distorted. Of â€Å"El Topo†, Jodorowsky (97) says "I ask of film what most North Americans ask of psychedelic drugs. The difference being that when one creates a psychedelic film, he need not create a film that shows the visions of a person who has taken a pill; rather, he needs to manufacture the pill". Against music provided by a six-piece rock band, a set consisting of a smashed automobile, and the visual frisson provided by a cast of bare-chested women (each body painted a different color), Jodorowsky appeared dressed in motor cyclist leather. He slit the throats of two geese, smashed plates, had himself stripped aholynd whipped, danced with a honey-covered

Diversity, Equity, and Standards Research Paper Example | Topics and Well Written Essays - 750 words

Diversity, Equity, and Standards - Research Paper Example A number of the minorities’ families experience poverty. These factors create a cycle of poor education, lesser job opportunities, lower income, and a negative social reputation. Specifically, minorities due to their racial background are usually at a disadvantage in the classroom due to language barriers. Several students find it hard to relate to the contexts used in text books and other teaching materials due to cultural differences. Furthermore, institutionalized discrimination keeps African Americans or other minorities on the bench in several kinds of sports. Their coaches’ low expectation of them also happens inside the classroom. As a result, these students are not motivated to excel. Similarly, a number of schools feel the segregation since black teachers cater to black students. It appears that these teachers do not have any other place to teach. To address the abovementioned concerns, a legislation that focuses on these issues must be passed. This will enhance public awareness and inspire greater advocacy for equal quality schooling. Additionally, the government, private organizations, and able individuals should fund researches and other noble causes that look into the minority groups such as Native and African Americans. Mass media should also take part in influencing the masses to fully accept and work with all kinds of people. In general, each has a vital role to achieve in promoting equity in the education system. 2. There are several intelligence tests that are not culture friendly. For instance, the Wechsler Adult Intelligence Scale (WAIS) which is used in some institutions has some questions that are not so familiar with the minority groups. WAIS consists of questions about incomplete pictures such as a house during a snowy day (Kaplan & Saccuzzo, 2009). Some Asian or Native Americans may not be familiar with the typical Western-European kind of house. Moreover, achievement scores have a

Romeo And Juliet Movie Adaptations

Romeo And Juliet Movie Adaptations Visualize guns firing, convertible cars speeding down the freeway and families (that are more like gangs) feuding. These two families loath each others very existence. The very cause of the guns firing is the pure hatred built up inside of the members like a caged tiger eyeing its escape. The scene built in your head is probably that of the Fast and the Furious. In reality what I am describing is a scene from the classic Shakespeare play, Romeo and Juliet. Shakespeaeres play are represented in many different ways, each producer altering the script to add their own flair. While the play is typically placed in 13th century Italy, Baz Luhrmann took a very unusual, yet correct, approach to his 1996 production of Romeo and Juliet. I say correct because Shakespeares plays never truly have a set script and were written in a way for the reader to interpret them how they feel fit. There never was a final Romeo and Juliet, a single authoritative or authorial version of the play. There were only versions, from the start (Hodgdon 203). Modernizing the classic, Luhrmann set the play in the 1990s. Weaponry such as swords were replaced by guns manufactured by the company Sword as well as transportation changed from horses to convertible cars. While these details of time were altered, the characters lines stayed in their original Elizabethan English form. While this may appear odd for the setting, Shakespeares plays were intended to be performed in typical clothes of the time. Therefore, when his men acted they wore clothes that a typical individual would have worn. Baz Luhrmann used this idea and created his own version that had the character in typical clothes of the 1990s. The vital information was kept intact for the play and even though the props were greatly altered the film is most definitely a correct form of Romeo and Juliet. One may look at the Baz Luhrmann version and think that it is a polar opposite to film that Franco Zeffirelli directed in 1968. Although Zeffirellis film took place in the 1400s there are multiple changes from the play to his production. His changes are far more subtle than Luhrmanns so the typical viewer may not notice them at all. But in reality, there were major cuts made from the play. Actually, Zeffirelli may have altered the script more substantially than Baz Lurhmann. Zeffirellis production has multiple instances where whole scenes are altered with the complete removals of large portions of lines. For example, Lord Paris never dies in his movie. Zeffirelli completely deleted the fight between Romeo and Paris in act 5 scene 3 instead he skipped to Romeo entering the tomb of the Capulets. Also in the play, it is let known that Lady Montague dies of a broken heart which is never acknowledged. In fact, Lady Montague is seen later on in the film during the funerals of Romeo and Jul iet. When looking at the big picture, these scenes do not change the overall outcome of the play which justifies their exclusion. Another scene that was altered resulted in the removal of a character entirely. Apothecary, the infamous character that sells the poison to Romeo against his will because he needs the money is completely cut. Instead Romeo takes off on his horse to Verona with the potion already in his possession. Where he got the potion is not disclosed to the audience. The flow of the film was kept intact by removing this scene. Instead of slowing the rising drama by making Romeo and a new character have a conversation; Zeffirelli opted to rush act 5 scene 2 which kept his audience interested. The editing of this scene did not stop there, and Act 5 scene 2 is actually far different from the original scripts. As seen in the film, Friar John simply takes too long on his journey to Mantua allowing Balthazar to pass him and tell Romeo the false news. There is no mention of a quar antine slowing his progress, which had been the explanation given by Shakespeares play script. Recall Mercutios death. If you simply watched Zeffirellis production you would see nothing peculiar with the scene. Mercutio dies in Romeos arms and questions Romeos intentions when coming between him and Tybalt. This never occurred in the book. Franco Zeffirelli chose to have Mercutio die in the presence of Romeo while the script had Mercutio and Benvolio leaving then Benvolio rushed over to Romeo to inform him of the unfortunate news. Why change the scene? Most likely this adaptation was used to simplify the scene and to add emotion. The presence of Romeo personalizes Mercutios death, adding drama for the audience. The most common change in both films is the deletion or reduction of lines. By reducing the length of the characters lines, viewers sustain their interest and do not have as much trouble deciphering what the characters are actually saying. The point is that the acting text of a play always was different from the written textà ¢Ã¢â€š ¬Ã‚ ¦ Shakespeare habitually began with more than he needed (Hodgdon 203-4). By cutting down the script, the story becomes more understandable to the audience. This method is quite often in both the Luhrmann and Zeffirelli versions of Romeo and Juliet. In the final scene of the play, Juliet commits suicide to be with Romeo in heaven. Prior to her killing herself, she has a lengthy sequence of lines that Zeffirelli reduced to the simple line, Love give me strength. Juliets Reduction is the most noticeable of the line cuts where others are very minor adjustments for the audiences understanding. One aspect of movies that is very influential in the performance is music and sound effects. The tone of individual scenes is set by the music. Early in Zeffirellis version the music was slow and very calm because the level of action was low. This set a calming atmosphere for Romeo to talk about his problems with love and Rosaline. As fights break out and the drama surrounding Romeo and Juliets forbidden love, the music gradually takes on a frantic pace which emphasizes the growing issues of the story. Gloomy music that could make the whole crowd cry is used as the films credits begin rolling. This allows the viewer to understand the pain that each member of the Capulet and Montague family is feeling as Prince is addressing them. Notice though, that in that final scene while Prince is still talking, there is silence. The sudden absence of music puts a great deal of stress over what Prince is saying which signifies his words importance. Silence was used to grab the attention of the sp ectator because music had been used constantly and the silent background was abnormal. Music was a vital part of the presentation keying important lines and setting the mood. Baz Luhrmann also utilized music in his modern production of Romeo and Juliet in 1996. Used in similar ways,the addition of music illustrated the mood throughout each scene. Music as well as director editing make productions of Romeo and Juliet very diverse. They take on the personality of the director but overall maintain the most important details of the classic. There is no wrong way to interpret Romeo and Juliet because it was written to be interpreted in many different ways.

Essay --

1. Introduction 1.1 Definition High speed machining (HSM) enables an increase in efficiency, accuracy, productivity and quality of work-pieces as well as a reduction in costs and completion time compared to conventional machining. [1, 2] HSM can trace back to early twenties of 20th century. However, the definitions of HSM are varied and complicated. The first definition is proposed by Carl Salomon in 1931. Salomon’s theory is that the chip-to-tool temperature will begin to decrease at a certain cutting speed which is 5 to10 times higher than conventional machining speed as shown in Figure 1. [1, 3] Figure 1 Salomon's theory Nowadays, one popular definition of HSM is based on the DN ratio, which means the bearing bore diameter (mm) multiplied by the maximum spindle speed (rev/min). For high-speed machining, the typical DN ratio is between 500,000 and 1,000,000. Moreover, HSM generally refers to end milling at high rotational speeds or surface speeds as shown in Figure 2. Figure 2 High Speed Machining HSM means utilizing cutting speed significantly higher than conventional machining speed. Generally, a specific range is used to quantitatively define machining speeds, which is shown as follows. [4] †¢ High speed machining : 600-1,800 m/min, †¢ Very high speed machining: 1,800-18,000 m/min, †¢ Ultra high speed machining : >18,000 m/min. The range of high speed milling is shown in Figure 3. Figure 3 Range of high speed milling There is a comparison between conventional machining and high speed machining shown in the table. Parameters Conventional HSM The tool/workpiece contact time Long Short Accuracy Low High Cutting force High Low Surface finish Low High Material removal rate Low High Cutting fluid Need No need normall... ...lusion Machining processes are fundamental and essential steps in manufacturing engineering. HSM as a modern technology can bring about a dramatic increase in efficiency, accuracy, productivity and quality of work-pieces as well as a reduction in costs and completion time. However, there are some disadvantages of HSM, which require to be overcome to realize scientific and economic benefits in a better way. Therefore, the potential improvement is proposed, such as the multi-purpose coatings as well as the combination with AR to become smart HSM. Additionally, it is of vital importance to hold and balance the tool properly to ensure the best performance. With the potential development in the future, HSM can find more applications in manufacturing engineering, and generate more perfect products in a more safe and effective method and finally contribute to the society.

Describing City

As I walk through the streets, I can see confusion that never seems to end. There seems to be an endless amount of cars flowing through the streets and honking their monotone horns. Some of the vehicles are large trucks that seem to add the irritating noise generated by rest of the motor vehicles around me. Everyone seems to be in a hurry, not worrying about anything going on around them. The underground terminal has stores and shops lining the walls. As I walk by, I can smell all sorts of things. When I walk by the Starbucks Coffee, I can smell coffee and milk. When I pass by the numerous bagel shops, I can smell bagels and cream cheese. When I look around, I see the huge departures board with names of stations and corresponding train numbers and departure times. Looking down, all I can see is the movement of a mass of people: Some are carrying bags and some are dragging rolling backpacks. All seem to be unconscious of anything going on around them, but they somehow manage not to run into anyone else, almost operating like robots. As I go up the stairs to the ground level, I notice the pollution of the city; it is a mix between carbon monoxide from cars, trash, and other indistinguishable pollutants. On the streets, I see an endless flow of cars in traffic, many of which have a small illuminated sign with the word â€Å"TAXI† on top. Some are very tall, some are medium size, and there is the occasional â€Å"small† building. The people on the sidewalks are doing various things but everyone is unaware of the chaos going on around them. When I go into one of the many coffee shops, I can tell everything that the store sells just by smelling the air in and around the store. I go in and see many people dressed in suits reading newspapers, talking on cell phones, or sipping on coffee.

Pronoun Review #2 Whos vs. Whose

Pronoun Review #2 Whos vs. Whose Pronoun Review #2 Who’s vs. Whose Pronoun Review #2 Who’s vs. Whose By Maeve Maddox A common error with who’s and whose is to confuse one for the other: Incorrect: She loves an author who’s books have become hard to find. Correct : She loves an author whose books have become hard to find. Incorrect: That’s a regular whose who of Fataverse All-Stars if I do say so myself. Correct : That’s a regular who’s who of Fataverse All-Stars if I do say so myself. Who’s is a contraction of the pronoun who and the verb is: Who’s [who is] that man sitting by your wife? Who’s Who [Who is Who] is the title of several biographical publications. Note: The phrase â€Å"who’s who† is used to mean a collection of people notable in a certain pursuit, for example, â€Å"a who’s who of jazz† or â€Å"a who’s who of vulgarity masquerading as humor.† Whose is the possessive form of the pronoun who: Helen is the woman whose face launched a thousand ships. I know whose sunglasses these are. Alone or before a noun, whose is used to introduce a question: Whose is that car parked in our driveway? Whose little dog are you? Whose children were injured in the mudslide? Whose is used as a relative to introduce a clause: Troy Landry, a Cajun whose family goes back three generations, is on a mission to hunt down a monstrous alligator. The family Tineidae includes the clothes moths, whose larvae feed on woolens, furs, and other textiles. The usual meaning of whose is â€Å"of whom† or â€Å"belonging to whom.† Because who is a pronoun that applies only to living creatures, a few obstinate grammar sticklers object to the use of whose as the possessive of which as illustrated in these examples: I can’t recommend The Magnificent Ambersons, the great Orson Welles film whose ending the studio gutted. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak whose effects are still being felt today. Because using which to refer to people is nonstandard, critics argue that using whose to refer to inanimate things like film endings and leaks should not be allowed. This is one of those vain arguments that try to force idiom to conform to logic. The previous examples could be recast to conform to the so-called rule: I can’t recommend The Magnificent Ambersons, the great Orson Welles film of which the studio gutted the ending. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak of which the effects are still being felt today. But the changes hardly lead to stylistic improvement. I’ll let The Chicago Manual of Style have the last word on whose to mean â€Å"of which†: Some writers object to using whose as a replacement for of which, especially when the subject is not human, but the usage is centuries old and widely accepted as preventing unnecessary awkwardness. Compare â€Å"the company whose stock rose faster† with â€Å"the company the stock of which rose faster.† Either form is acceptable, but the possessive whose lends greater smoothness. –CMOS, 5.61 Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsGrammar Quiz #21: Restrictive and Nonrestrictive ClausesHow Long Should a Synopsis Be?

CRITIQUE Dawn of a New Lawn by Andy Wasowski essays

CRITIQUE Dawn of a New Lawn by Andy Wasowski essays Dawn of a New Lawn by Andy Wasowski is, interestingly, a critical view of a seemingly harmless' topic and activity, that of gardening and landscaping. Indeed, the appropriate title Wasowski uses in his article illustrates that the "dawn" he is referring to is criticism that he discusses on the dysfunctions of residential landscapes in American society, particularly on its adverse effects on the environment. The author's critical discussion of the topic stems from the fact that unknown to most people, residential landscapes, while being aesthetically functional, has its dysfunctions as well, such as the high cost of maintenance of the said activity, particularly because "it is flagrantly wasteful of drinking water and nonrenewable resources," as quoted in the article. Apart from stressing the dysfunction that residential landscaping does to the environment, the author centers his attention how this social norm and activity has pervaded the lives of American society for many years. Indeed, more than a social activity, residential landscaping has become a social norm and phenomenon in the Wasowski offers a fresh outlook at environmentalism in the context of rapid urbanization in the country. Residential landscaping has often been viewed by many as an activity that is both aesthetically and environmentally functional'that is, this activity does not only beautify, but also enriches the surroundings and provide balance to the planet's ecosystem. However, as discussed in the article, these assumptions are far from the truth. As the author explains the adverse effects of residential landscaping, readers are enlightened' and informed about its dysfunctions. Far from being an act of environmentalism, landscaping is but another human society's way of unbalancing the already depleted resources of Supporting Wasowski's contentions regarding resi...

What Makes Advertising Effective Essay Example | Topics and Well Written Essays - 1750 words

What Makes Advertising Effective - Essay Example To make the mind of the customer orient towards the product and importantly entice, push them or even ‘seduce’ them to make the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. â€Å"Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by continuously raising awareness† (Blurt It). For a successful marketing strategies and importantly to come up with effective advertising campaigns, it is of great importance to first find out and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they makes the crucial buying decision. So, one of the key aspects of coming up with an effec tive advertising campaign is understanding these mindsets of the customers. Then, the other key aspects will be the creativity, shock factors and other enticing factors featured in the advertisements. Among these factors, one of the key factors that make advertising not only a roaring success and also makes an in-depth impact on the customers is the emotion aspects featured in the advertisements. So, this paper will discuss the aspects that makes advertising an effective at the same time a successful one, particularly how the incorporation of emotional elements can make the advertisements optimally effective. Advertising is a way of attempting to persuade the audience in order to purchase a certain product or service. It is a way of communicating in order to encourage the audience to continue using or buy a new product or service. It can be a way of informing or reassuring the employees or shareholders of a certain company that it is still feasible and thriving. Advertisers use the mass media including newspapers, television, radio, magazines, or posters in order to reach the intended audience. New ways of advertising include the use of mails, websites, and text messages. â€Å"Advertisements appear in many various forms and across all media (new and traditional). They are, basically, short messages inserted into the flow of a broadcast programme, or in a magazine or newspaper.† (MacRury 2009). The pattern of the advertisements will differ according to the purposes and the product or service, which has to be advertised. However, there is a common pattern. This was also pointed out by MacRury (2009) who state Advertisements â€Å"invite the audience to consider the advertising proposition (for 30 seconds during the 'break', or as their eyes drift over a story feature towards a half-page photograph) — a commercial 'interlude' to the main media communication — and against the flow of other advertising communications†. One of the basic aspects which will make the advertisements effective is, understanding the targeted customers’ background, particularly the cultural aspects and come up with in ad campaign. Studies â€Å"have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that marketing media play in their lives† (Aitken, Gray and Lawson 2008). As per these studies, people get influenced by marketing strategies based on their cultural background and hence the consumer is actually the focal point of an advertisement and not the advertisement itself per se. Effective advertisi

Effective Planning and Management of Emergencies Case Study

Effective Planning and Management of Emergencies - Case Study Example As a corporate security manager, I shall ascertain the deficiencies like lack of resources in terms of equipment, supplies, trained personnel or items that require rectification to face the emergency (Gibson, 2007). I shall do pre-emergency preparation by training my people for using alerting services, handling casualties, knowledge of available options and corrective measures in case of an emergency. I shall place an emergency departure plan in the organization. All the members of the organization will be trained to use the plan and understand various signs it has to avoid panicking. Precautionary measures, safety policy, and rules will be established and communicated to all employees to avoid any mishap (Beutler, 2007). A crises management team will be trained and educated to provide emergency services such as firefighting, dangerous goods handling, evacuation and first aid medical services. Proper infrastructure in terms of emergency equipment required will be in a place like; firefighting equipment, first aid medical materials and communications tools etc. Facilities such as protected areas, safe pathways and well-defined evacuation plans shall be maintained. Training will be conducted for institutional strengthening. Backup system will be in place to restore and recover all information assets (Borque, 2006). Emergency response stage includes identification of the most critically hit area and then mobilizing emergency services to that area. In response stage, I shall rescue the disaster area by channelizing the core emergency services like police, ambulances, and firefighters etc. The fewer hit areas will be informed to remain precautious so that any panic may not harm or multiply the effect of calamity. The next step is to impede the disaster by understanding the root cause of it. An effective leadership team shall be taken on board to coordinate with the initial responders and implement a disciplined response plan.