Financial Accounting And Management Accounting Essay

Answer 1 Financial Accounting Financial accounting is used to present the financial health of an organization to its external stakeholders. Board of directors, stockholders, financial institutions and other investors are the audience for financial accounting reports. Financial accounting presents a specific period of time in the past and enables the audience to see how the company has performed. Financial accounting reports must be filed on an annual basis, and for publically traded companies, the annual report must be made part of the public record. Management Accounting Management or managerial accounting is by managers to make decisions concerning the day-to-day operations of a business. It is based not on past performance, but on current and future trends, which does not allow for exact numbers. Because managers often have to make operation decisions in a short period of time in a fluctuating environment, management accounting relies heavily on forecasting of markets and trends. Differences’ Management accounting is presented internally, whereas financial accounting is meant for external stakeholders. Although financial management is of great importance to current and potential investors, management accounting is necessary for managers to make current and future financial decisions. Financial accounting is precise and must adhere to Generally Accepted Accounting Principles (GAAP), but management accounting is often more of a guess or estimate, since most managers doShow MoreRelatedAccounting : Financial And Management Accounting1025 Words   |  5 PagesAccounting is one of the three careers that is being discussed that a business majors are able to embrace in. Accounting is where employees are keeping up with the company’s records. Accountants take actions on keeping up with the company payroll cost, expenditures, and the sales revenues. They are to also keep track of the company’s losses and profits (Hill â€Å"Accounting† 1-5). When accountants i nsert all of the information that they are to keep track of, it is important that they insert it correctlyRead MoreFinancial Accounting Information And Management Accounting1434 Words   |  6 Pagesthe ‘other users’ [of business accounts] and assess the extent to which financial accounting information is of use to managers, and management accounting information is of use to ‘other users’.† The appropriate definitions and roles of financial and management accounting will be given and the ‘other users’ of accounts will be identified. Thereafter, the uses of both financial accounting information and management accounting information will be discussed and analysed to evaluate the extent to whichRead MoreDifferences Between Financial Accounting and Management Accounting1227 Words   |  5 Pagesdiscuss principles of and similarities and differences between financial and management accounting and to highlight how management accounting could be used to improve TVD’s performance. In particular, one of the management accounting techniques, benchmarking, is used as an example of how MA can help a business to run successfully. Today, accounting is an important aspect of business. The primary idea is to present financial and non-financial information so that the company can make good decisions andRead MoreDifferences Between Management Accounting and Financial Accounting1624 Words   |  7 PagesSTUDENT NO: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... SEMINAR TUTOR †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Introduction Accounting is concerned with providing both financial and non-financial information that will help decision makers to make good decisions. An understanding of accounting therefore requires an understanding of the decision making process and an awareness of the users of accounting information. The major purposes of accounting are to formulate overall strategies and long-run plans. Resource allocation decisions suchRead MoreAccounting Systems And The Financial Management974 Words   |  4 Pages1. Companies create and maintain accounting systems because the accounting systems is an important role in the financial management. They bring a lot of benefits in the business management for accessing the financial statements, reporting business transactions, accounting pay and fee, and minimizing the problems with tax authorities. 2. Assets, liabilities, and stockholders’ equity, which are reported by companies at a specific date in the balance sheet. According to Kimmel, they also are relatedRead MoreAccounting Systems And The Financial Management1062 Words   |  5 Pagesand maintain accounting systems because the accounting systems is an important role in the financial management. They bring a lot of benefits in the business management for accessing the financial statements, reporting business transactions, accounting pay and fee, and minimizing the problems with tax authorities. 2. In the Balance Sheet, the assets, liabilities, and stockholders’ equity which are reported by companies at a specific date. They also are related in the basic accounting equation whichRead MoreAccounting Systems And The Financial Management Essay985 Words   |  4 Pagesmaintain accounting systems because the accounting systems is an important role in the financial management. They bring a lot of benefits in the business management for accessing the financial statements, reporting business transactions, accounting pay and fee, and minimizing the problems with tax authorities. 2. Assets, liabilities, and stockholders’ equity which are reported by companies at a specific date in the balance sheet. They also are related in the equation of basic accounting which is:Read MoreManagement Accounting : Financial And Non Financial Information1120 Words   |  5 PagesINTRODUCTION:- Management Accounting refers to the preparation of financial and non-financial information for the use of management of the company. It is also termed as managerial accounting. The information provided by it is helpful in making policies and strategies, budgeting,, forecasting future plans, making comparisons and evaluating performance of the management. The reports produced by management accounting are used by the internal management (managers and employees) of the organization andRead MoreBasic Financial And Management Accounting Principles1866 Words   |  8 PagesIn the business world, business accounting embraces many professional and trade skills and abilities, such as being able to gather, record, summarize and analyse financial transactions. It is studied and known that business accounting is useful in people’s everyday lives. This report is going to be about basic financial and management accounting principles and techniques used in today’s working society, w ith the aim to introduce how daily transactions activities are partaken in the working environmentRead MoreFinancial Accounting : Essential For A Management Of Organizations875 Words   |  4 Pageswas reading this book, I realized that financial accounting is essential for a management of organizations or companies because leaders have to know a cash flow in order to keep companies sound. If leaders could not understand balance sheets, income statements and cash flows and not manage their finance properly, they might experience the lack of cash or could unluckily wrap up their business. Leaders and even business managers nowadays must have financial competence that was not expected in earlier

Essay on Effects of Divorce on the Family - 2266 Words

Effects of Divorce on the Family Statistics of the Stepfamily Foundation suggest that about one out of every two marriages ends in divorce and more American children will most likely be living in a stepfamily situation in the year 2000. Most parents agree that a divorce of a family has a negative effect on children and stepfamilies are harder on a childs development than living in a nuclear family. Dr. Judith Wallerstein has studied 25 years of the effects of a divorce on 26 children. She concluded that in the her group study of children were generally less disciplined, had more health problems, displaced a more antisocial behavior, exhibited lower academic performance and suffered from physiological or sexual problems.†¦show more content†¦The mother was also from a divorced/stepfamily home with her mother and father getting divorced when their mom was around six years of age. Her parents also remarried and formed stepfamilies situations as she gained stepsiblings. The following interview of the two brothers feelings and outcomes of their lives in the family situations was compared to the studies by Dr. Wallerstein and CLASP. Their responses were analyzed to draw conclusions about similarities and differences between each other and the research data. The Divorce Interview Q: Did you ever feel guilty or think you caused the divorce of your mother and father? If so why? Oldest Brother: No, not really. Middle Brother: No Q: In the weeks or months leading up to the divorce, did your mother or father explain to why they were deciding to get a divorce? Oldest Brother: Yes. Both mom and dad explained that they were getting divorced. The most important thing that they wanted me to know was that none of what was happening was because of us (brothers). Mom seemed to be keeping things to herself, and after mom left, dad just didnt want to talk about it at all. Middle Brother: I dont remember. Q: Did you ever see or hear your parents them argue? How often and were the arguments mentally or physically abusive or violent? Oldest Brother: No, I never ever heard dad and mom argue. Middle Brother: I dont remember, I was about 6 or 7 years old. Q: Did you have the feelingShow MoreRelatedThe Effects Of Divorce On A Family1489 Words   |  6 Pages Divorce is a significant stressor for an individual and the family. Divorce has immediate consequences on the family structure and affects the psychological and social construct of a family going through divorce (McManus Nussbaum, 2011, p. 501). There is no doubt that families involved in divorce procedures have a challenging road ahead of them in terms of adapting to a new normal. Depending on the circumstances of the divorce, communication is a central component of minimizing the stress associatedRead MoreEffects Of Divorce In The Family912 Words   |  4 PagesDivorce changes the family unit The family is an important part of our life, it is where we belong and where we get our identities from. For me, family means people that love each other, a strong connection and a long lasting relationship. The family is the most important value who shaped my life. The traditional family means parents, children, and relatives. In our days there are a significantly changes that affect the family unit. One of the frequent changes is divorce. The raisingRead MoreDivorce and its effects on family4847 Words   |  20 Pagesï » ¿ Divorce and its effects on family Kirsten Jackson University of Maryland Eastern Shore Divorce is defined as â€Å"the formal dissolution of marriage† (Collins, 1978, p. 1). Nearly half of marriages end in divorce. There could be various reasons as to why a relationship diminishes. These reasons could include premarital cohabitation or in other words living together before marriage, marrying at a young age, and finally the presence of children. All three of these reasons are saidRead MoreThe Effects Of Divorce On Family Members1706 Words   |  7 PagesDivorce affects family members in many different ways, both positive and negative. While many children can foster healthy relationships post-divorce, some may experience challenges maintaining future relationships after dealing with their parents divorce. How can parent do this to their child? One of the most important thing is to teach your child about building a relationship so they can be positive and can have positive thinking about getting married to have a family on their and work thingsRead More The Effec ts of Divorce on Children and Families Essay1604 Words   |  7 PagesThe Effects of Divorce on Children and Families Society is always rushing, hurrying, and trying to beat the clock. Deadlines and overtime seem to be a topic in everyday conversation. How is it possible that so much can be accomplished in just a short amount of time? What seems to be lacking? What is cut out of people’s everyday life? Frank Furedi in his book â€Å"Culture of Fear,† discusses many issues that are facing our society today. One of the issues he has written about is interpersonal relationshipsRead MoreThe Divorce And Its Effects On The Family And Women s Rights937 Words   |  4 Pagesprescribed by law, divorce is the termination of that relationship. Family capital cell of society, the marriage was not a personal matter but also social problems. As the divorce rate so high and growing, the divorce is no longer a story of two people who become social phenomena Divorced can because of numerous reasons, each couple decides to divorce also comes from many different causes. But can easily identify some basic reasons. First of all, have to mention the causes of family violence, 65 -75%Read MoreMy Parents Divorce And Its Effect On My Family1866 Words   |  8 Pages Whenever I hear people talking about divorce, or hear phrases such as â€Å"broken family† I want to either comfort or correct the person. I am able to set aside the sliver of pain that resides in the back of my head and realize all the wonderful things that have come out of my parent’s separation. I was pretty young when my parents started to have constant arguments but never really put the pieces together on my own. My worst childhood memories are not of scraped knees or broken bones but a broken heartRead MoreThe Effects Of Divorce On Children From Divorced Parents And Intact Families Essay1590 Words   |  7 PagesWith divorce rates rising over the years, over 50 percent of marriages will end in a divorce. Is this high divorce rate affecting the children from these divorced families, and if so how is it affecting the children? Or what if a married couple who is unhappy decides to stay together for the children? How does an intact but unhappy family affect the child ren? So to answer your questions Dr. Phil, I have put together a report from many different books, articles and studies on the effects on a childRead MoreThe Effects of Parental Relationship and Parent-Child Relationship on Adolescents’ Self-Esteem in Divorce Family5062 Words   |  21 PagesThe Effects of Parental Relationship and Parent-Child Relationship on Adolescents’ Self-esteem in Divorce Family Abstract Past western researches have shown support on the associations of parental and parent-child relationships towards adolescents’ self-esteem (SE) in intact and divorce families. Some theories attributed that the qualities of these relationships do have influences on how adolescent evaluate themselves. Our research proposal will analyze the effects of these two relationshipsRead MoreHow Divorce Has Changed Changing Society1491 Words   |  6 Pagesanalyze correlation, causation, and effect. One topic that has benefited from the use of statistics to measure its effects is divorce. Divorce is defined as the legal process of dissolving a marriage, thus separating two individuals (Merriam). From generation to generation, divorce has been on a steady increase. The annual rate of divorce more than doubled between the mid-1960s and the early 1980s (Croteau). As of recent, statistics show an increase in divorce rates from less than 20% to nearly 50%

H Entering Australia Free Essays

Executive Summary Table of Contents Introduction – Hennes and Mauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1. We will write a custom essay sample on H Entering Australia or any similar topic only for you Order Now 0 – Country Analysis – Australia For the purpose of this report HM (Hennes Mauritz) has chosen Australia as the foreign country in which they wish to enter and introduce their products. Australia is the largest island, however, is also the smallest continent in the world which is situated below South East Asia (Department of Immigration and Citizenship, 2009). Being the sixth largest nation on earth it also consists of six states and two territories with the lowest population density per square metre (REFERENCE). As it is practically impossible for HM to enter the whole Australian market simultaneously, HM has, therefore, chosen Melbourne as the first Australian state they wish to enter. There are many reasons for choosing Australia and Melbourne in particular including: †¢Melbourne is the second largest capital city in Australia with a population of 3,634,200 (REFERENCE). †¢Melbourne is renowned as the fashion capital of Australia, where the Melbourne Spring Fashion Week (MSFW) is one of the largest and most popular consumer fashion events in Australia (City of Melbourne, 2009). This may then make it easier for HM to launch their products and also obtain brand awareness, as Melbournians are relatively ‘fashion conscious’. †¢New business opportunity, since 2006 there has been a 15% growth in the segment where young female consumers are demanding for low priced yet high quality and fashionable apparel (Euromonitor, 2009). †¢Australia has a similar country profile as previous countries HM has successfully entered and launched its product. Hence, HM appears to have prior knowledge and experience in expanding internationally into a Western country. 1. 0Product Analysis – Hennes and Mauritz (HM) was founded by Erling Persson in Vasteras, Sweden, in 1947. It was initially known as Hennes, which is the Swedish word for â€Å"hers†, as the company only sold women clothing. Persson purchased Mauritz Widforss a small sporting apparel company and since then formed Hennes and Mauritz (REFERENCE). The company now operates in 34 countries including Germany, France, Hong Kong, USA and the UK. HM continues to expand internationally where they expanded into the Japanese market in 2008 and will further expand into Russia and Lebanon by the end of 2009 and Israel and South Korea in 2010 (HM, 2009). The core concept of HM is to provide fashionable products at the lowest price possible, to compete with expensive department stores. HM has 6 main product lines which include: †¢Women – diverse range of apparel spanning from basic sportswear to corporate and party garments. †¢Men – includes tailored garments such as jackets to fashionable apparel that reflect the latest trends. †¢Children – is divided into three categories – babies, children and HM Young which is aimed at children up to the age of 14. Divided – targeted at teenagers and young adult, which offers fashion with a young look with creative designs that reflect those of the latest trends. †¢denim Jeans – provides both traditional five-pocket jeans to the trendiest cuts. †¢Accessories – HM also produces its own footwear, handbags, jewellery and even cosmetics. It should also be noted that HM does not own manufacture any products, instead they rely on over 700 independent suppliers primarily in Asia and Europe which enables them to select the best supplier (HM, 2008). 3. 0 – Market Segments With the diverse range of product lines, it appears that HM has the ability to target different market segments simultaneously, this is reasonably difficult to achieve. Therefore, for the purpose of this report, two specific market segments have been selected and profiled to provide an overview of which segments HM should specially target when launching in Melbourne. 3. 1 – Profile One – Women’s outwear segment The foremost market segment that H should target would be the women’s outerwear segment which includes all garments from tops to blouses to jackets (REFERENCE). Main reason being, this market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure XX), where women have traditionally been the dominate consumer in the clothing and footwear industry (REFERENCE). However, there appears to be a new social trend where men are becoming more fashion-minded and are also looking for cheaper options (REFERENCE). In recent times, there has been a change in preference for young women, where they do not only demand for high quality yet fashionable products, it must also be low priced (REFERENCE). HM should then be able to target this segment, as the company’s core concept coincides with this new trend. Where H’s women’s clothing are designed for women of all ages who are fashion minded, where its product line includes â€Å"everything from modern basics to tailored classics, sportswear, maternity clothes and cutting-edge fashion. † (H, 2008, pg. 17). However, for the purpose of this report and to make it easier to target, the primary segment will be young women aged 18 to 24, while the secondary segment will be women aged 25 to 40. . 2 – Profile Two – Childrenswear The second market that H should consider targeting once the women’s outerwear market has been successfully targeted would be Childrenswear in Australia, as figure XX illustrates the steady increase in the market share of childrenswear in Australia (REFERENCE). There are many reasons to the growth of the childrenwears market share; this may be because Australians are choosing to have fewer children (REFERENCE). In addition, household isposable incomes have increased providing, the key buyer generally mothers, will be more willing to purchase good quality childrenwears at a low price. Therefore, H intensive range of children clothing which caters from infants to children aged up to 14, should be able to target the childrenwears market in Australia. Where the concepts for the children’s clothing are made to be fashionable, practical and hard-wearing (H, 2009). 4. 0 – Culture – Home Country, Foreign Country and Company Culture Each and every country, city and company will have its own distinct culture. There are many definitions of culture where Fletcher and Brown, 2009 has defined culture as â€Å"†¦prescriptive of behaviour that are acceptable to people in a specific community†¦learned†¦people are born into a culture†¦dynamic because†¦our behaviour influences the culture and culture is subjective† (Fletcher and Brown, 2009, pg. 76). It is crucial for H to have understandings of the culture of the home country, foreign country and also the company’s culture. Main reason being, cultural differences play an important role in launching and establishing H as competent competitor in the Australian market. . 1 – Swedish Culture The Swedish culture is typically perceived as egalitarian, simple and open to international influences (REFERENCE). This may be caused due to the predominance of the Social Democratic Party where it promotes the culture of equality, pluralism and individual freedom (REFERENCE). As the Swedish culture is relatively sim ilar to the Scandinavian, it can be assumed as a low context cultural country in contrast to Australia. Low context culture can be classified as â€Å"†¦ messages are mostly explicit and the words covey most of the meaning in the communication†¦ (Fletcher and Brown, 2009, pg. 88). Meaning in Sweden people mainly communicates through words and do not place emphasis on non-verbal cues. Therefore, this culture may affect business negotiations between Sweden and Australians, due to the differences in cultural context, where Australians rely more on body language and facial expressions (REFERENCE). In regards to the fashion culture, Sweden is greatly influenced by European fashion, where there is a strong ‘dressed up’ working man’s culture (REFERENCE). 4. 2 – Australian Culture It is relatively difficult to identify and analyse Australian culture, in comparisons to other countries, as Australia is newly formed country and is a predominantly multicultural society where it consists of different races and ethnic groups (Live in Victoria, 2009). However, there are gradual changes to social trends which may become part of the Australian culture (REFERENCE). Similar to Sweden, Australia also has a low cultural context, yet in contrast, Australians appear to place more emphasis on non-verbal cues. Relating this to the Australian clothing culture, Australians generally dress in business attire during business hours. Though outside of working hours, Australians tend to choose clothing that is comfortable such as track suit pants and a loose fitted t-shirt, in comparison to a pair of jeans and jacket (Department of Immigration and Citizenship). This is an important factor; H must take into consideration, as this will directly affect the products and marketing strategies used to target the market segments. For instance, as Australia appears to have a ‘laidback’ culture, it would probably suit the market more if H was able to launch products that suited the Australian culture and preferences. . 3 – H Culture Company culture can be defined as â€Å"a system of values and beliefs shared by people in an organisation – the company’s collective identity and meaning† (Fletcher and Brown, 2009, pg. 334). As stated on the official H website, the company believes its employees, teamwork, working at a face past and constantly improving (H, 2009). This suggests that H a ppears to have a relatively open, carefree and energetic company culture, where it strongly promotes open communication between managers and their employees (H, 2009). In addition, H is a firm believer of non-discrimination where all qualified applicants are given equal opportunities regardless of any characteristics including, race, religion, sexual orientation, sex, age marital status or disability. The company culture of H should not cause any implications when entering the Australian market. However, it may cause implications when international marketing strategies does not coincide with the company’s culture, as strategies are designed to accommodate the company’s culture and not vice versa (REFERENCE). 5. – Economic Factor The Australian economy has recently experienced a market downturn where economic factors such as consumer confidence and disposable income will have a direct and indirect impact on the market entry and success of H in the Australian market. ?Gross Domestic Production (GDP) The GDP for Australia has been relatively flat in 2009, where there is no significant growth, however, there is an anticipated growt h of 0. 5% in 2010 and with the recession ceasing there should be gradual growth of 3. 25% in 2011 (ANZ, 2009). ?Interest Rates In recent times, the interest rate has continued to drop, where in 2009, the nominal interest rate had dropped by 3% (Refer to Figure 2. 0 in Appendix). As interest rates are low Australians are discouraged from depositing money in the banks as it does not generate interest. ?Household Income From figure XX and XX the equivalised disposable household income for Australians appears to have gradually increased. For instance in 1995-96 there were 11% of total income categorised as being low income, however, in 2007-08, this had decreased to 10. 1%. While there has been a significant increase of high income earners, from 37. % in 1994-95 and 40. 5% in 2007-08 (ABS, 2009). Overall, the Australian economy appears to be reasonably attractive as both GDP and equivalent disposable household income have increased, which suggests that consumers have more money and are more likely to spend and purchase consumer goods which include clothing and footwear. Therefore, H should take advantage of this consumer confidence and enter the Australian market rapidly as consumer currently have the ability to purchase more consumer goods that are not considered to be a necessity. 6. 0 – Competitors Analysis Even though the clothing and footwear industry in Australia is viewed to be an attractive market to enter, there does appear to have intense competition (REFERENCE – competitive). Referring to figure XX, there is no dominant market leader in the Australian market; however, there are a number of brands who have gained substantial brand share, such as Just Jeans (1. 9%) and Jays Jays (2%) respectively (REFERENCE). All brands operating in the clothing and footwear industry could be considered as H competitor, however, Just Jeans and Jay Jays are the two most similar brands compared to H. Where they have also identified the demand for fashionable yet low priced products, therefore, all three companies have similar product offerings and also customer profiles. Hence, to successfully enter and establish H in the Australian market, it would be essential to have sound knowledge of competitors and develop core competencies such as designs that are exclusion and is able to differentiate H from other similar brands (REFERENCE). 7. 0 – Social Trends – Sizes Overall, both Australian men and women’s body weight has gradually increased in recent times. However, as the primary segment for H are young women aged between 18 to 24, only the body weight of women will be discussed. From previous surveys conducted there appears to be a steady increase of the average weight of women from 62. 6kg in 1989-90 to 67. 7kg in 2004-05 (ABS, 2009). From figure XX there also appears to be considerable increase in the Body Mass Index (BMI), where there are less women classified as being normal weight, while there are more women who are overweight and obese. As a result of this increase in body weight, the dress size as also increased from size 12 to size 14. Hence, to accommodate to this increase in weight, most clothing brands have now introduced larger sizes for instance, Portmans now has size 16 as part of their standard dress size (REFERENCE). Therefore, to ensure that H is able to compete with other competitors it would be essential for them to manufacture products that are the suitable size for Australian women. 8. 0 – Conclusion In conclusion, this report has thoroughly analysed a variety of factors to identify the attributes and threats of the Australian market in relation to the launch of H. Taken as a whole Australia appears to be an attractive market which consists of a stable economy and high consumer confidence. Where H is able to use these attributes to help them better penetrate and expand in the Australian market. In contrast, many threats were also identified including cultural differences, changes in social trends and also intense competition. It is absolutely essential for H to gain thorough understanding of the threats and furthermore the business and social environment of the Australian market. Main reason being, H will then be able to develop specific marketing strategies to address and overcome these issues to successfully enter and become a market leader of the women’s outerwear segment in the Australian clothing and footwear industry. 9. 0 – Recommendations. From previous analysis Australia and the city of Melbourne in particular appears to be a possible market for H to enter and expand into. Therefore, the following recommendations are written in correspondent to the threats and issues identified in the conclusion and throughout the report. †¢Market Entry Option – Direct Exporting It is suggested that H adopts a direct exporting method to enter the Australian market. Direct exporting can be identified as â€Å"†¦ the firm itself contacts the buyers overseas and either sells direct to the end-user† (Fletcher and Brown, 2009, pg. 290). Mainly because this is the market entry option H are experienced in using and is also one of the most commonly used method. As it is relatively simple to operate and provides the company with more control over the operation of the business. †¢Adapting to Australian fashion culture – Style and Size For H to succeed and be able to obtain market share, the company must adapt to the Australian fashion culture and the physical body size of Australians. Therefore, H is recommended to use product development strategies where they manufactured products that suit the Australian market. †¢Suitable store location – Chadstone Shopping Centre Finding a suitable store location also plays an important role to the launch of H in Melbourne. Therefore, Chadstone Shopping Centre is suggested as a suitable store location for the first H store to be established. Main reason being, the shopping centre is well-known and has a solid customer base, which makes obtaining brand awareness easier. How to cite H Entering Australia, Papers

Native American Genocide Essay Example For Students

Native American Genocide Essay In this paper, I will argue that the act of genocide as here defined, has been committed by the United States of America, upon the tribes and cultures of Native Americans, through mass indoctrination of its youths. Primary support will be drawn from Jorge Noriegas work, American Indian Education in the United States. The paper will then culminate with my personal views on the subject, with ideas of if and how the United States might make reparations to its victims. In lieu of the well known and brutal Indian Wars, there is a means of cultural destruction of Native Americans, which began no later than 1611. This method was one of indoctrination. Methods included the forced removal of children from their cultural milieu and enrollment of these children in educational programs, which were intended to instill more European beliefs. As the United States was not formally a Nation, until 1776, it would not be fair to use evidence, before this year in building a case against it. The most damaging, to the United States, are parcels of evidence that are drawn from events after 1948, the year of the Convention on Genocide. Beginning in 1778, the United States Board of War, a product of the Continental Congress appropriated grants for the purpose of, the maintenance of Indian students at Dartmouth College and the College of New Jersey The young people who had returned from the schools are described by Seneca leader, Cornplanter as, ignorant of every means of living in the Woods, unable to bear either Cold or Hunger, they knew neither how to build a Cabin, take a Deer, or kill an Enemy, they spoke our Language imperfectly, were therefore neither fit for Hunters, Warriors, nor Counselors; they were totally good for nothing (Noriega, 376). Grants given to other schools was just the beginning. In 1820, the United States made plans for a large scale system of boarding and day schools Noriega, 377). These schools were given the mission to, instruct its students in letters, labor and mechanical arts, and morals and Christianity; training many Indian leaders' Noriega, 378). In the case of boarding schools, Native American children would be forcibly stripped from their homes as early as five years old. They would then live sequestered from their families and cultures until the age of seventeen or eighteen (Noriega, 381). In 1886, it was decided, by the United States federal government that Native American tribal groups would no longer be treated as indigenous national governments. The decision was made, not by the conjoint efforts of the Native American tribes and Congress; but, by the powers that be the United States Legal System. This self-ordained power allowed Congress to pass a variety of other laws, directed towards, assimilating, Native Americans, so that they would become a part of mainstream white America (Robbins, 90) By this time the United States Government, had been funding over a dozen distinct agencies, to provide mandatory education to all native children aged six through sixteen. Enrollment was enforced through leverage given by the 1887 General Allotment Act, which made Natives dependent on the Government for Annuities and Rations (Noriega, 382). The practice of indigenous religions by these students was prohibited (Noriega, 380). Students were compelled to undergo daily instruction in Christianity. In addition, only the use of English was accepted within these schools. The food was not sufficiiently nourishinghealth supervision was generally neglectedA sincere effort was made to develop the type of school that would destroy tribal ways (Noriega, 382). While being held captive at these schools, the students were forced to learn an idealism completely foreign to them. Internet Crimes Essay They would study histories, which had no significance to there lives. The books talk to him the student of a world which in no way reminds him of his own, (Noriega, ). This is exactly how the students must have felt; as if they were in another world. To compound .

Imposing and Exposing Values Essay Example

Imposing and Exposing Values Paper Imposing uses some type of force or manipulation or pressure for another to adopt or follow the same values as the one exerting the force. Exposing is simply putting or sharing ones values out there for others to take it or leave it. To expose your values means to open up and let it be seen, to speak up and tell people what your values are. An example would be youre pregnant teenager, and you tell your parents that you dont believe in abortion. Youre exposing your feelings, your values on that issue. To impose your values means to make people do things your way, that only your way is right its almost like forcing someone to do it your way. An example would be a teenager gets pregnant, wants an abortion, and her parents force her to carry the baby to term and raise it, saying as long as youre under my roof, youll do as I say. thats IMposing their values. Values based counselling means that the counselor is always pointing to a better way, meeting the client where he or she is at, and guiding that person towards a higher place: a place of deeper truth, a place of greater meaning. Non-values oriented counseling will simply seek to return the client to a functional level, or simply at a place that is best for them. Well in the example above what was best for the wife was divorce. Yet she may not realize, or even see, that there could be door for her that leads her to a joyful life with her husband. We will write a custom essay sample on Imposing and Exposing Values specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Imposing and Exposing Values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Imposing and Exposing Values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer While we believe that all people have the capacity within them to change, that does not mean they can always see all the choices before them. Sometimes people are so heavily oppressed by their situation that they genuinely cannot see a way out, or are unable to discern the best possible path. This is where the values of the counselor are critical to effective therapy. Values are the whispers of our conscience that show us those things in our lives that need to change, they help us understand not only the problems in our lives, but why they were problems. Without values, we are unable to identify destructive behaviors and patterns of thoughts that cause pain and brokenness. Values allow us to learn from the past, let things go, and illuminate a new path towards a brighter future. And while we may never actually reach the ideal, it is instead the journey towards it that holds the joy of living; that we live a life always walking forward, towards a better place, one that is full of hope, experiencing true freedom and purpose every step of the way. I Dont Believe In Imposing Values On Clients This is probably the #1 concern we hear from professionals who feel hesitant about a transparent values approach regarding counseling and therapy. This section is written for therapists, but if you are a client this discussion may give you more insight into the world behind therapy. Most college textbooks will tell students of psychology to keep their values hidden to clients. This may have been true at one time, but with the vast use of the internet, it is a flawed premise based on a faulty assumption that clients are not pro-active in their mental health care. We will demonstrate why this philosophy of therapy is flawed with pro-active clients (it also should be stated that all clients who use the internet to find a therapist, are by definition, being pro-active in their mental health care). First lets define the difference between hidden values and transparent values therapy. 1. All therapists are human beings, and as human beings, all therapists also have a personal value system. 2. Therapists, the vast majority of them, do not compromise their own personal values in therapy. If you are a therapist, both points are going to be true. Counselors, regardless of their personal values, are neither expected to, nor do they by by practice, compromise themselves in therapy. But does (a) having personal values, and (b) not compromising values equate to (c) imposing values? It does not. So lets assume two hypothetical therapists, Therapist A who believes strongly against imposing values in Therapy, and keeps his/her values hidden from the client, and Therapist B with transparent values. What is the difference between these two therapists? Well, both of them have a set of personal values. The only difference is that Therapist B has made his/her values transparent to the client upfront, before therapy even begins. Transparency is the only difference, nearly the exact opposite of imposing. Hidden Values Are More Imposing Because all clients who use the internet to find a therapist are being pro-active in their health care, we make the case that a therapist who tries to keep his or her values hidden is far closer to imposing on a client, than a therapist who has those values transparent. With transparent values, the client knows the values upfront, and then can make the choice to see. or not to see. a therapist before spending any money, and before investing any energy. With a hidden values therapist, the client has already spent money, and has already invested time, energy, and emotions into therapy. The values of the therapist then leak into therapy over time, and the client discovers, over time, that the therapists values are polar opposite, and the client may feel defeated and give up counseling or go back to the search for a new therapist. Values and Beliefs It is not respectful to impose personal beliefs and values upon clients. It is the counsellor’s role to accept the client for who they are and where they currently are in their life. Geldard and Geldard (2005) emphasise that when a counsellor’s values are imposed on an individual, they tend to react by rejecting those values without consideration and withdrawing from counselling. An involuntary client, who is unable to physically withdraw from counselling, may withdraw emotionally, and become unmotivated to accept the counsellor’s suggestions. Imposing one’s values upon the client is indicative of judgement. Paradoxically, when therapists accept the client for the person they are regardless of their values, over time, the client’s values tend to grow closer to the values of the counsellor, as counsellors do become role models for their clients.

Frank Julian Sprague essays

Frank Julian Sprague essays Frank Julian Sprague was born in Milford, Connecticut in 1857. He graduated from Annapolis in 1878. He was noted for making the electric railroad. He developed his interest while he was a cadet in the U.S. Naval Academy. Frank work as Thomas Edisons assistant in 1883 and independently developed a superior electric motor that was readily adaptable to industrial machinery. In 1887 he installed the nations first electric trolley system in Richmond, Va., for which he has been called the father of electric railway traction. He sold this company to Edison in 1892 and established a concern that manufactured electric elevators, selling it in turn to Otis Elevator Company. He perfected a control system for multiunit trains in 1895, using this as a basis for an automatic train control system he developed. In his later years he produced electric motors for small tools and appliances and coinvented the third rail for electrified rail lines. He served as chairman of committees on shipbuilding and electricity for the Naval Consulting Board during World War I. Frank was a very helpful person to Thomas Edison when he was hes assistant. He worked for Thomas Edison for about a year than he quite and went and worked on his own, which is when he made his railroad. Frank had a money problem so he sold his railroad to Edison General Electric in 1889. Later he also had to sell his elevators to Otis Elevator. He also improved the electric energy and the wheel suspension to go along with his electric railway. He also invented the multiple unit system of automatic control, an automatic brake, and numerous other devices. He was also the first person to make the electric motor. Frank contributed a lot to make this electric railroad and the many functions it has on it. He was a real contributor in the electronics field because without him we probably wouldnt have all the stuff we have today. With ...

Cyber security Coursework Example | Topics and Well Written Essays - 500 words

Cyber security - Coursework Example More than one person should have passwords that permit accessibility of files. This can save time wastage when one person who has the password is sick, on vacation or is dead. Individuals with the passwords should be known so that any breach or leakage should be traced to the one responsible. In as much as several governments are trying to come up with e-government systems that have user friendly and basic graphical interface, they should put up measures that ensure that information security is maintained. They should not only focus on minimizing the costs of data storage. They should lay emphasis on data privacy and confidentiality. 2. Cyber-crime is a transnational issue that makes extradition exceedingly difficult. Using the Wikileak’s case, discuss whether or not the breach of the U.S. classified network warrants the extradition and trial of Wikileaks founder Julian Assange in the United States. Data security is an essential issue when it comes to security information of any nation. Strict international laws against data leakage are inevitable for the benefit of every country. Trials of individuals who breach another country’s security network should be left for the aggrieved country. Data breach and leakage should be considered a crime, whether it is done from an office or at home. The United States government is unable to try Mr. Assange, a Swedish and founder of Wikileaks, for breaching the confidentiality of the United States security and official data. The United States cannot try him since there is no international rule that considers his actions a crime. Additionally, national rules and laws of a single state cannot be applied to citizens of other countries. It is extremely essential that cyber security be considered a vital issue in a meeting of the United Nations. In the meeting, it is anticipated that the organization should declare cyber breaching and

Neo-Surrealism - Alejandro Jodorowsky Term Paper

Neo-Surrealism - Alejandro Jodorowsky - Term Paper Example The essay "Neo-Surrealism - Alejandro Jodorowsky" discusses surrealists and, especially, Alejandro Jodorowsky. Surrealists also believed in the omnipotence of dreams. After the surrealist movement, like many other movements, certain people felt that theirs was still more that could be derived from the movement, particularly as it concerned their time; so they brought it back. These set of people that decided to bring back surrealism in their own age, are the neo-surrealists. One of them is Alejandro Jodorowsky. Alejandro Jodorowsky is known to be a man of many parts; he is an author, a spiritual leader, filmmaker, playwright and an actor. Many of his works shift towards avant-gardism. His works are not like the average work that would be found in the time they were produced. Even now, his work will still be strange, at least in the surreal sense, yet they still apply to present times. They are often filled with images that are violent and surreal. They are also filled with a mix of r eligious mysticism and provocation. As a result of the â€Å"never-do-well† feature that can be found in many of his movies, one would realize that there seems to be continuity in his works. Jodorowsky’s move into surrealism did not start all of a sudden. There are insinuation that it may have started since the time he was very young. In fact, he may be said to have really had every course to embrace the movement as he did. Being raised in a family that he hated would have definitely taken its toll on him. (Jodorowsky 39-40, 140). He also had contempt for the people who lived in his neighbourhood because most of them saw him as an imposter, as a result of the fact that he is the son of an immigrant (Jodorowsky 39-40, 140). All these experiences inadvertently had effects on the kind of works he produced, although not exactly in the manner in which it had happened to him. In â€Å"El Topo†, in which he starred and also directed, Jodorowsky may be said to have depicted a version of the uncertainties of life. As always, he does this by presenting a dream-like world. Yet, one would discover that, because no literature can totally annul its link with real life, â€Å"El Topo† is very much a story that can happen in real life. It is about a Mexican brigand who takes on a journey with the sole end of enlightening himself spiritually. Yet, while on the journey with his young son, he seems to be unable to take away his violent part. The violence depicted in this movie may have som ething to do with the director’s upbringing. He attacks people before he kills himself. He later ascends to society where deformed people are unable to escape the cave where they are. Like in almost all his movies, he depicts a distorted reality. We, as humans, all have the idea of what is perfect, yet most times we do not attain it. The best we often do is to aim at it because in reality, perfection cannot be attained because our reality is distorted. Of â€Å"El Topo†, Jodorowsky (97) says "I ask of film what most North Americans ask of psychedelic drugs. The difference being that when one creates a psychedelic film, he need not create a film that shows the visions of a person who has taken a pill; rather, he needs to manufacture the pill". Against music provided by a six-piece rock band, a set consisting of a smashed automobile, and the visual frisson provided by a cast of bare-chested women (each body painted a different color), Jodorowsky appeared dressed in motor cyclist leather. He slit the throats of two geese, smashed plates, had himself stripped aholynd whipped, danced with a honey-covered

Diversity, Equity, and Standards Research Paper Example | Topics and Well Written Essays - 750 words

Diversity, Equity, and Standards - Research Paper Example A number of the minorities’ families experience poverty. These factors create a cycle of poor education, lesser job opportunities, lower income, and a negative social reputation. Specifically, minorities due to their racial background are usually at a disadvantage in the classroom due to language barriers. Several students find it hard to relate to the contexts used in text books and other teaching materials due to cultural differences. Furthermore, institutionalized discrimination keeps African Americans or other minorities on the bench in several kinds of sports. Their coaches’ low expectation of them also happens inside the classroom. As a result, these students are not motivated to excel. Similarly, a number of schools feel the segregation since black teachers cater to black students. It appears that these teachers do not have any other place to teach. To address the abovementioned concerns, a legislation that focuses on these issues must be passed. This will enhance public awareness and inspire greater advocacy for equal quality schooling. Additionally, the government, private organizations, and able individuals should fund researches and other noble causes that look into the minority groups such as Native and African Americans. Mass media should also take part in influencing the masses to fully accept and work with all kinds of people. In general, each has a vital role to achieve in promoting equity in the education system. 2. There are several intelligence tests that are not culture friendly. For instance, the Wechsler Adult Intelligence Scale (WAIS) which is used in some institutions has some questions that are not so familiar with the minority groups. WAIS consists of questions about incomplete pictures such as a house during a snowy day (Kaplan & Saccuzzo, 2009). Some Asian or Native Americans may not be familiar with the typical Western-European kind of house. Moreover, achievement scores have a

Romeo And Juliet Movie Adaptations

Romeo And Juliet Movie Adaptations Visualize guns firing, convertible cars speeding down the freeway and families (that are more like gangs) feuding. These two families loath each others very existence. The very cause of the guns firing is the pure hatred built up inside of the members like a caged tiger eyeing its escape. The scene built in your head is probably that of the Fast and the Furious. In reality what I am describing is a scene from the classic Shakespeare play, Romeo and Juliet. Shakespeaeres play are represented in many different ways, each producer altering the script to add their own flair. While the play is typically placed in 13th century Italy, Baz Luhrmann took a very unusual, yet correct, approach to his 1996 production of Romeo and Juliet. I say correct because Shakespeares plays never truly have a set script and were written in a way for the reader to interpret them how they feel fit. There never was a final Romeo and Juliet, a single authoritative or authorial version of the play. There were only versions, from the start (Hodgdon 203). Modernizing the classic, Luhrmann set the play in the 1990s. Weaponry such as swords were replaced by guns manufactured by the company Sword as well as transportation changed from horses to convertible cars. While these details of time were altered, the characters lines stayed in their original Elizabethan English form. While this may appear odd for the setting, Shakespeares plays were intended to be performed in typical clothes of the time. Therefore, when his men acted they wore clothes that a typical individual would have worn. Baz Luhrmann used this idea and created his own version that had the character in typical clothes of the 1990s. The vital information was kept intact for the play and even though the props were greatly altered the film is most definitely a correct form of Romeo and Juliet. One may look at the Baz Luhrmann version and think that it is a polar opposite to film that Franco Zeffirelli directed in 1968. Although Zeffirellis film took place in the 1400s there are multiple changes from the play to his production. His changes are far more subtle than Luhrmanns so the typical viewer may not notice them at all. But in reality, there were major cuts made from the play. Actually, Zeffirelli may have altered the script more substantially than Baz Lurhmann. Zeffirellis production has multiple instances where whole scenes are altered with the complete removals of large portions of lines. For example, Lord Paris never dies in his movie. Zeffirelli completely deleted the fight between Romeo and Paris in act 5 scene 3 instead he skipped to Romeo entering the tomb of the Capulets. Also in the play, it is let known that Lady Montague dies of a broken heart which is never acknowledged. In fact, Lady Montague is seen later on in the film during the funerals of Romeo and Jul iet. When looking at the big picture, these scenes do not change the overall outcome of the play which justifies their exclusion. Another scene that was altered resulted in the removal of a character entirely. Apothecary, the infamous character that sells the poison to Romeo against his will because he needs the money is completely cut. Instead Romeo takes off on his horse to Verona with the potion already in his possession. Where he got the potion is not disclosed to the audience. The flow of the film was kept intact by removing this scene. Instead of slowing the rising drama by making Romeo and a new character have a conversation; Zeffirelli opted to rush act 5 scene 2 which kept his audience interested. The editing of this scene did not stop there, and Act 5 scene 2 is actually far different from the original scripts. As seen in the film, Friar John simply takes too long on his journey to Mantua allowing Balthazar to pass him and tell Romeo the false news. There is no mention of a quar antine slowing his progress, which had been the explanation given by Shakespeares play script. Recall Mercutios death. If you simply watched Zeffirellis production you would see nothing peculiar with the scene. Mercutio dies in Romeos arms and questions Romeos intentions when coming between him and Tybalt. This never occurred in the book. Franco Zeffirelli chose to have Mercutio die in the presence of Romeo while the script had Mercutio and Benvolio leaving then Benvolio rushed over to Romeo to inform him of the unfortunate news. Why change the scene? Most likely this adaptation was used to simplify the scene and to add emotion. The presence of Romeo personalizes Mercutios death, adding drama for the audience. The most common change in both films is the deletion or reduction of lines. By reducing the length of the characters lines, viewers sustain their interest and do not have as much trouble deciphering what the characters are actually saying. The point is that the acting text of a play always was different from the written textà ¢Ã¢â€š ¬Ã‚ ¦ Shakespeare habitually began with more than he needed (Hodgdon 203-4). By cutting down the script, the story becomes more understandable to the audience. This method is quite often in both the Luhrmann and Zeffirelli versions of Romeo and Juliet. In the final scene of the play, Juliet commits suicide to be with Romeo in heaven. Prior to her killing herself, she has a lengthy sequence of lines that Zeffirelli reduced to the simple line, Love give me strength. Juliets Reduction is the most noticeable of the line cuts where others are very minor adjustments for the audiences understanding. One aspect of movies that is very influential in the performance is music and sound effects. The tone of individual scenes is set by the music. Early in Zeffirellis version the music was slow and very calm because the level of action was low. This set a calming atmosphere for Romeo to talk about his problems with love and Rosaline. As fights break out and the drama surrounding Romeo and Juliets forbidden love, the music gradually takes on a frantic pace which emphasizes the growing issues of the story. Gloomy music that could make the whole crowd cry is used as the films credits begin rolling. This allows the viewer to understand the pain that each member of the Capulet and Montague family is feeling as Prince is addressing them. Notice though, that in that final scene while Prince is still talking, there is silence. The sudden absence of music puts a great deal of stress over what Prince is saying which signifies his words importance. Silence was used to grab the attention of the sp ectator because music had been used constantly and the silent background was abnormal. Music was a vital part of the presentation keying important lines and setting the mood. Baz Luhrmann also utilized music in his modern production of Romeo and Juliet in 1996. Used in similar ways,the addition of music illustrated the mood throughout each scene. Music as well as director editing make productions of Romeo and Juliet very diverse. They take on the personality of the director but overall maintain the most important details of the classic. There is no wrong way to interpret Romeo and Juliet because it was written to be interpreted in many different ways.

Essay --

1. Introduction 1.1 Definition High speed machining (HSM) enables an increase in efficiency, accuracy, productivity and quality of work-pieces as well as a reduction in costs and completion time compared to conventional machining. [1, 2] HSM can trace back to early twenties of 20th century. However, the definitions of HSM are varied and complicated. The first definition is proposed by Carl Salomon in 1931. Salomon’s theory is that the chip-to-tool temperature will begin to decrease at a certain cutting speed which is 5 to10 times higher than conventional machining speed as shown in Figure 1. [1, 3] Figure 1 Salomon's theory Nowadays, one popular definition of HSM is based on the DN ratio, which means the bearing bore diameter (mm) multiplied by the maximum spindle speed (rev/min). For high-speed machining, the typical DN ratio is between 500,000 and 1,000,000. Moreover, HSM generally refers to end milling at high rotational speeds or surface speeds as shown in Figure 2. Figure 2 High Speed Machining HSM means utilizing cutting speed significantly higher than conventional machining speed. Generally, a specific range is used to quantitatively define machining speeds, which is shown as follows. [4] †¢ High speed machining : 600-1,800 m/min, †¢ Very high speed machining: 1,800-18,000 m/min, †¢ Ultra high speed machining : >18,000 m/min. The range of high speed milling is shown in Figure 3. Figure 3 Range of high speed milling There is a comparison between conventional machining and high speed machining shown in the table. Parameters Conventional HSM The tool/workpiece contact time Long Short Accuracy Low High Cutting force High Low Surface finish Low High Material removal rate Low High Cutting fluid Need No need normall... ...lusion Machining processes are fundamental and essential steps in manufacturing engineering. HSM as a modern technology can bring about a dramatic increase in efficiency, accuracy, productivity and quality of work-pieces as well as a reduction in costs and completion time. However, there are some disadvantages of HSM, which require to be overcome to realize scientific and economic benefits in a better way. Therefore, the potential improvement is proposed, such as the multi-purpose coatings as well as the combination with AR to become smart HSM. Additionally, it is of vital importance to hold and balance the tool properly to ensure the best performance. With the potential development in the future, HSM can find more applications in manufacturing engineering, and generate more perfect products in a more safe and effective method and finally contribute to the society.

Describing City

As I walk through the streets, I can see confusion that never seems to end. There seems to be an endless amount of cars flowing through the streets and honking their monotone horns. Some of the vehicles are large trucks that seem to add the irritating noise generated by rest of the motor vehicles around me. Everyone seems to be in a hurry, not worrying about anything going on around them. The underground terminal has stores and shops lining the walls. As I walk by, I can smell all sorts of things. When I walk by the Starbucks Coffee, I can smell coffee and milk. When I pass by the numerous bagel shops, I can smell bagels and cream cheese. When I look around, I see the huge departures board with names of stations and corresponding train numbers and departure times. Looking down, all I can see is the movement of a mass of people: Some are carrying bags and some are dragging rolling backpacks. All seem to be unconscious of anything going on around them, but they somehow manage not to run into anyone else, almost operating like robots. As I go up the stairs to the ground level, I notice the pollution of the city; it is a mix between carbon monoxide from cars, trash, and other indistinguishable pollutants. On the streets, I see an endless flow of cars in traffic, many of which have a small illuminated sign with the word â€Å"TAXI† on top. Some are very tall, some are medium size, and there is the occasional â€Å"small† building. The people on the sidewalks are doing various things but everyone is unaware of the chaos going on around them. When I go into one of the many coffee shops, I can tell everything that the store sells just by smelling the air in and around the store. I go in and see many people dressed in suits reading newspapers, talking on cell phones, or sipping on coffee.

Pronoun Review #2 Whos vs. Whose

Pronoun Review #2 Whos vs. Whose Pronoun Review #2 Who’s vs. Whose Pronoun Review #2 Who’s vs. Whose By Maeve Maddox A common error with who’s and whose is to confuse one for the other: Incorrect: She loves an author who’s books have become hard to find. Correct : She loves an author whose books have become hard to find. Incorrect: That’s a regular whose who of Fataverse All-Stars if I do say so myself. Correct : That’s a regular who’s who of Fataverse All-Stars if I do say so myself. Who’s is a contraction of the pronoun who and the verb is: Who’s [who is] that man sitting by your wife? Who’s Who [Who is Who] is the title of several biographical publications. Note: The phrase â€Å"who’s who† is used to mean a collection of people notable in a certain pursuit, for example, â€Å"a who’s who of jazz† or â€Å"a who’s who of vulgarity masquerading as humor.† Whose is the possessive form of the pronoun who: Helen is the woman whose face launched a thousand ships. I know whose sunglasses these are. Alone or before a noun, whose is used to introduce a question: Whose is that car parked in our driveway? Whose little dog are you? Whose children were injured in the mudslide? Whose is used as a relative to introduce a clause: Troy Landry, a Cajun whose family goes back three generations, is on a mission to hunt down a monstrous alligator. The family Tineidae includes the clothes moths, whose larvae feed on woolens, furs, and other textiles. The usual meaning of whose is â€Å"of whom† or â€Å"belonging to whom.† Because who is a pronoun that applies only to living creatures, a few obstinate grammar sticklers object to the use of whose as the possessive of which as illustrated in these examples: I can’t recommend The Magnificent Ambersons, the great Orson Welles film whose ending the studio gutted. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak whose effects are still being felt today. Because using which to refer to people is nonstandard, critics argue that using whose to refer to inanimate things like film endings and leaks should not be allowed. This is one of those vain arguments that try to force idiom to conform to logic. The previous examples could be recast to conform to the so-called rule: I can’t recommend The Magnificent Ambersons, the great Orson Welles film of which the studio gutted the ending. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak of which the effects are still being felt today. But the changes hardly lead to stylistic improvement. I’ll let The Chicago Manual of Style have the last word on whose to mean â€Å"of which†: Some writers object to using whose as a replacement for of which, especially when the subject is not human, but the usage is centuries old and widely accepted as preventing unnecessary awkwardness. Compare â€Å"the company whose stock rose faster† with â€Å"the company the stock of which rose faster.† Either form is acceptable, but the possessive whose lends greater smoothness. –CMOS, 5.61 Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsGrammar Quiz #21: Restrictive and Nonrestrictive ClausesHow Long Should a Synopsis Be?

CRITIQUE Dawn of a New Lawn by Andy Wasowski essays

CRITIQUE Dawn of a New Lawn by Andy Wasowski essays Dawn of a New Lawn by Andy Wasowski is, interestingly, a critical view of a seemingly harmless' topic and activity, that of gardening and landscaping. Indeed, the appropriate title Wasowski uses in his article illustrates that the "dawn" he is referring to is criticism that he discusses on the dysfunctions of residential landscapes in American society, particularly on its adverse effects on the environment. The author's critical discussion of the topic stems from the fact that unknown to most people, residential landscapes, while being aesthetically functional, has its dysfunctions as well, such as the high cost of maintenance of the said activity, particularly because "it is flagrantly wasteful of drinking water and nonrenewable resources," as quoted in the article. Apart from stressing the dysfunction that residential landscaping does to the environment, the author centers his attention how this social norm and activity has pervaded the lives of American society for many years. Indeed, more than a social activity, residential landscaping has become a social norm and phenomenon in the Wasowski offers a fresh outlook at environmentalism in the context of rapid urbanization in the country. Residential landscaping has often been viewed by many as an activity that is both aesthetically and environmentally functional'that is, this activity does not only beautify, but also enriches the surroundings and provide balance to the planet's ecosystem. However, as discussed in the article, these assumptions are far from the truth. As the author explains the adverse effects of residential landscaping, readers are enlightened' and informed about its dysfunctions. Far from being an act of environmentalism, landscaping is but another human society's way of unbalancing the already depleted resources of Supporting Wasowski's contentions regarding resi...

What Makes Advertising Effective Essay Example | Topics and Well Written Essays - 1750 words

What Makes Advertising Effective - Essay Example To make the mind of the customer orient towards the product and importantly entice, push them or even ‘seduce’ them to make the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. â€Å"Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by continuously raising awareness† (Blurt It). For a successful marketing strategies and importantly to come up with effective advertising campaigns, it is of great importance to first find out and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they makes the crucial buying decision. So, one of the key aspects of coming up with an effec tive advertising campaign is understanding these mindsets of the customers. Then, the other key aspects will be the creativity, shock factors and other enticing factors featured in the advertisements. Among these factors, one of the key factors that make advertising not only a roaring success and also makes an in-depth impact on the customers is the emotion aspects featured in the advertisements. So, this paper will discuss the aspects that makes advertising an effective at the same time a successful one, particularly how the incorporation of emotional elements can make the advertisements optimally effective. Advertising is a way of attempting to persuade the audience in order to purchase a certain product or service. It is a way of communicating in order to encourage the audience to continue using or buy a new product or service. It can be a way of informing or reassuring the employees or shareholders of a certain company that it is still feasible and thriving. Advertisers use the mass media including newspapers, television, radio, magazines, or posters in order to reach the intended audience. New ways of advertising include the use of mails, websites, and text messages. â€Å"Advertisements appear in many various forms and across all media (new and traditional). They are, basically, short messages inserted into the flow of a broadcast programme, or in a magazine or newspaper.† (MacRury 2009). The pattern of the advertisements will differ according to the purposes and the product or service, which has to be advertised. However, there is a common pattern. This was also pointed out by MacRury (2009) who state Advertisements â€Å"invite the audience to consider the advertising proposition (for 30 seconds during the 'break', or as their eyes drift over a story feature towards a half-page photograph) — a commercial 'interlude' to the main media communication — and against the flow of other advertising communications†. One of the basic aspects which will make the advertisements effective is, understanding the targeted customers’ background, particularly the cultural aspects and come up with in ad campaign. Studies â€Å"have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that marketing media play in their lives† (Aitken, Gray and Lawson 2008). As per these studies, people get influenced by marketing strategies based on their cultural background and hence the consumer is actually the focal point of an advertisement and not the advertisement itself per se. Effective advertisi

Effective Planning and Management of Emergencies Case Study

Effective Planning and Management of Emergencies - Case Study Example As a corporate security manager, I shall ascertain the deficiencies like lack of resources in terms of equipment, supplies, trained personnel or items that require rectification to face the emergency (Gibson, 2007). I shall do pre-emergency preparation by training my people for using alerting services, handling casualties, knowledge of available options and corrective measures in case of an emergency. I shall place an emergency departure plan in the organization. All the members of the organization will be trained to use the plan and understand various signs it has to avoid panicking. Precautionary measures, safety policy, and rules will be established and communicated to all employees to avoid any mishap (Beutler, 2007). A crises management team will be trained and educated to provide emergency services such as firefighting, dangerous goods handling, evacuation and first aid medical services. Proper infrastructure in terms of emergency equipment required will be in a place like; firefighting equipment, first aid medical materials and communications tools etc. Facilities such as protected areas, safe pathways and well-defined evacuation plans shall be maintained. Training will be conducted for institutional strengthening. Backup system will be in place to restore and recover all information assets (Borque, 2006). Emergency response stage includes identification of the most critically hit area and then mobilizing emergency services to that area. In response stage, I shall rescue the disaster area by channelizing the core emergency services like police, ambulances, and firefighters etc. The fewer hit areas will be informed to remain precautious so that any panic may not harm or multiply the effect of calamity. The next step is to impede the disaster by understanding the root cause of it. An effective leadership team shall be taken on board to coordinate with the initial responders and implement a disciplined response plan.